COSTCO: KIRKLAND

PACKAGING / ACADEMIC

Costco was a collaborative project, with four team members. Our team worked together to develop the naming, identity, and packaging for various branding strategies and price points. We targeted the demographic to include a younger audience, with products and styles geared toward people age 25 and over. Costco needed to maintain the value and quality it is known for, while adding a modern flair.

Kirkland is Costco's in-house brand.

We divided the brand into different categories, which represent the best selling products at Costco. We then maintained the brand placement across the categories, while utilizing different visuals for each.