COSTCO: BEVERAGES

PACKAGING / ACADEMIC

Since vitamin water has become a staple in people's homes, we decided to add vitamin water to our beverage products. We wanted to create a vitamin water that had no color, and only a small hint of flavoring. We named the brand Twist. We packaged them in unique cans, featuring clear plastic and aluminum pop tops.

Costco currently sells more than 50%

of the soda sold in the U.S. We wanted to give our soda brand a nostalgic feel, that was reminiscent of the soda jerk and jukebox days. This resulted in naming the brand Pop, and returning to glass bottles. With catchy names for the flavors, Pop has a personality all its own.